Platform

Visitor Intelligence

Discover which companies visit your website and gain actionable insights to optimize your marketing efforts.

Company Identification (IP Lookup)

Reveal the companies behind your website traffic

Most website visitors never fill out a form, but they still leave signals.

DigitalPilot uses privacy-safe IP-to-company intelligence to identify which organizations are browsing your site and how often they return.

Attribution for B2B marketers

Know where your traffic really comes from

DigitalPilot automatically enriches each visit with campaign, source, and touchpoint metadata.

So instead of vanity traffic metrics, you see which channels, ads, and campaigns influence real account engagement.

Comprehensive Analytics

Understand the full journey

Move beyond session counts.

See which companies are actively browsing your site, not just how many times they've been there.

Real-Time Notifications (Slack)

Act the moment an account shows intent

Get instant notifications on your Slack channel when target accounts visit your website, enabling your sales team to reach out at the perfect moment.

Frequently Asked Questions

Have questions about DigitalPilot? You've come to the right place. Here are answers to some of the most frequently asked questions about our powerful website visitor identification platform.

DigitalPilot is a banner advertising platform for B2B SMBs and agencies. It lets you run account-based marketing (ABM) campaigns by targeting specific companies — not broad audiences.

DigitalPilot is built for B2B businesses and marketing agencies that want to reach high-value accounts more efficiently — without enterprise-level complexity or cost.

Your banner ads are shown across a global network of trusted websites — placing your brand in front of professionals at your target companies.

You create a campaign, upload your banner, and set your targeting. DigitalPilot then shows your banner ads to the right companies.

Yes, with our proprietary website visitor technology, you can see which companies engage with your ads. You can also see which companies have visited your website, helping you measure real interest from your target list.

You precharge ad credits and pay per 1,000 impressions (CPM). There are no subscriptions, no contracts, and no hidden fees. Spend as much or as little as you need.

Signing up for DigitalPilot is a straightforward process. Simply visit the website and click here to get started for free. You'll be prompted to provide a professional email address and create a secure password for your account.

DigitalPilot prioritizes privacy and data security. The platform tracks businesses, not individuals, and does not collect personal data about website visitors. Additionally, all page hit data is anonymized and deleted after 8 days. For more detailed information, you can refer to DigitalPilot's Privacy Policy.

To begin tracking your website visitors, you'll need to install the DigitalPilot code snippet on your website. This involves copying and pasting a unique JavaScript code snippet immediately after the <head> element on every page of your website. Your developer can assist with this process, and it's important to ensure that only one code snippet is added to each page.

DigitalPilot is designed to work well as a standalone solution, providing valuable visitor insights directly within its platform. However, the team at DigitalPilot recognizes the importance of integrating with other tools and is actively working on developing integrations with popular marketing and sales platforms. This will allow for a seamless flow of data and insights between DigitalPilot and the tools you already use.

By providing detailed insights into the companies visiting your website, DigitalPilot empowers you to optimize your marketing spend effectively. You can uncover which segments of your target audience you're successfully reaching and which segments you're missing. Armed with this information, you can reallocate your marketing budget accordingly, focusing resources on the channels and strategies that yield the highest return on investment (ROI) and boosting your overall marketing effectiveness.

DigitalPilot is a spinoff company founded by Jeffrey Labrecque, a paid media specialist. With a deep understanding of data and analytics, Jeffrey develops innovative strategies across various digital marketing channels, including search, display, and social platforms. His expertise enables clients to expand their reach, accelerate growth, and generate a higher volume of sales-ready leads. DigitalPilot serves as an additional powerful tool in Jeffrey's arsenal, complementing his existing paid media strategies and solutions.

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