The Attribution Platform for B2B SMBs

Which campaigns actually drive your leads?
Stop guessing on marketing. DigitalPilot connects your ad spend to real pipeline. See exactly which campaigns work.
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Be part of 100+ businesses growing with DigitalPilot to boost brand recognition and accelerate growth.

Built for In-House B2B Marketing Teams
Visitor Intelligence

Identify anonymous website visitors by company, enrich each account with firmographic context, and monitor behavior like page views, engagement, and visit frequency.

Lead Center

Attribute conversions and account activity to the right source, campaign, and channel so your team can optimize spend with confidence.

Form Builder

Launch embeddable forms that capture qualified leads and tie each submission back to company profiles and campaign data.

MCP Server

Connect DigitalPilot to Claude AI to manage campaigns and measure account-level performance from click to conversion.

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The Attribution Problem

Only 21% of B2B marketers can measure ROI with confidence. Are you in the 79%?

The Guessing Game

You spend $5K/month in advertising. You get leads. But you don't know if those leads are actually from the ads.

Wasted Budget

Half your marketing budget is wasted, but you can't tell which half. You keep spending on campaigns that don't work.

Wrong Decisions

Should you double down on LinkedIn? Try Google Ads? You don't know. So you make decisions based on feelings, not data.

No Proof

Leadership asks: "How much revenue did marketing drive?" You can't answer. You lose budget next quarter.

Here's How DigitalPilot Works

  1. 1

    You run campaigns anywhere

  2. 2

    People click your ads and visit your site

  3. 3

    We identify which companies visited (by IP)

  4. 4

    We connect them to your original campaign

  5. 5

    You see: Campaign → Visit → Outcome

Attribution. Finally. Sorted!

DigitalPilot closes the gap between your ad spend and actual results. You can now answer the question: "Did my ad actually work?"

Intent Signals

See which companies are showing real buying intent

Spot high-intent accounts based on page-level engagement and on-site behavior so your team can prioritize outreach while interest is highest.

Attribution

Connect campaign spend to real pipeline outcomes

Understand which channels, campaigns, and touchpoints drive qualified company visits and conversions, so you can invest budget where it creates revenue impact.

No Agency Needed

Run performance marketing confidently in-house

Built for busy B2B SMB teams, DigitalPilot gives you clear insights and practical guidance without relying on an outside agency to interpret your data.

Integration Made Easy: Connect with Your Existing Tools

DigitalPilot integrates with your existing tools, so you can use your data where you already have it. No more juggling multiple platforms. Just one easy-to-use solution.

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Frequently Asked Questions

Have questions about DigitalPilot? You've come to the right place. Here are answers to some of the most frequently asked questions about our marketing data platform.

DigitalPilot is a powerful website data platform that allows you to identify the companies and businesses visiting your website. It provides valuable insights into your website traffic, enabling you to turn anonymous visitors into qualified leads and sales opportunities.

DigitalPilot utilizes IP lookup technology to determine the identity of the company or organization associated with each visitor's IP address. This technology allows DigitalPilot to reveal the company information without relying on intrusive form fills or cookies.

DigitalPilot provides detailed information about the companies visiting your website, including the company name, social media links, and firmographic data (such as industry, size, and location). The platform is constantly evolving, and more visitor insights will be added in the future.

Signing up for DigitalPilot is a straightforward process. Simply visit the website and click here to get started for free. You'll be prompted to provide a professional email address and create a secure password for your account.

To begin tracking your website visitors, you'll need to install the DigitalPilot code snippet on your website. This involves copying and pasting a unique JavaScript code snippet immediately after the <head> element on every page of your website. Your developer can assist with this process, and it's important to ensure that only one code snippet is added to each page.

Within the DigitalPilot platform, you'll find an Add user button, typically located in the top-right corner. From there, you can enter the professional email addresses of your colleagues, allowing them to access the visitor insights and collaborate on lead generation efforts.

Yes, DigitalPilot is designed to work seamlessly with any website platform or technology stack. Since it's a simple JavaScript snippet, it can be easily integrated into websites built using various frameworks, content management systems, or custom-built solutions.

DigitalPilot offers three plans. Core is free and retains your data for 60 days — a great way to get started. Pro is CA$39/month and extends retention to 14 months, giving you over a year of history to spot trends and revisit past leads. Max is CA$99/month and retains your data forever, so you never lose a signal no matter how far back you need to look. You can upgrade directly from your workspace settings.

DigitalPilot prioritizes privacy and data security. The platform focuses on identifying the businesses visiting your website. Personal data about individual visitors may be collected if that feature is enabled in your workspace settings. How long your data is retained depends on your plan — 60 days on Core, 14 months on Pro, and forever on Max. For more detailed information, you can refer to DigitalPilot's Privacy Policy.

The visitor insights provided by DigitalPilot can be leveraged in various ways to enhance lead generation and marketing efforts. These insights allow you to prioritize follow-ups with high-value visitors, craft targeted campaigns, and equip sales teams with valuable information to build rapport and personalize their messaging.

DigitalPilot provides a cookie-less solution for tracking website visitors. The platform does not rely on cookies at all for identifying the companies visiting your website. This approach aligns with the rising trend towards a cookie-less future and offers a privacy-safe alternative compared to cookie-reliant solutions.

DigitalPilot is designed to work well as a standalone solution, providing valuable visitor insights directly within its platform. However, the team at DigitalPilot recognizes the importance of integrating with other tools and is actively working on developing integrations with popular marketing and sales platforms. This will allow for a seamless flow of data and insights between DigitalPilot and the tools you already use.

By providing detailed insights into the companies visiting your website, DigitalPilot empowers you to optimize your marketing spend effectively. You can uncover which segments of your target audience you're successfully reaching and which segments you're missing. Armed with this information, you can reallocate your marketing budget accordingly, focusing resources on the channels and strategies that yield the highest return on investment (ROI) and boosting your overall marketing effectiveness.

DigitalPilot is a spinoff company founded by Jeffrey Labrecque, a paid media specialist. With a deep understanding of data and analytics, Jeffrey develops innovative strategies across various digital marketing channels, including search, display, and social platforms. His expertise enables clients to expand their reach, accelerate growth, and generate a higher volume of sales-ready leads. DigitalPilot serves as an additional powerful tool in Jeffrey's arsenal, complementing his existing paid media strategies and solutions.