Platform
Managed B2B Display Advertising
Run targeted banner advertising campaigns that reach your ideal customers at the companies that matter most.
Account-based targeting
Show ads only to the companies you want to reach.
Traditional display ads waste budget on people who will never buy.
DigitalPilot uses account-level data to deliver ads directly to your target companies, wherever they browse online.
Expert Campaign Management
Let our team handle the heavy lifting.
Our experienced team manages your campaigns from start to finish. We handle targeting setup, and campaign optimization so you can focus on your business.
Get detailed campaign performance reports with impressions, clicks, and engagement metrics. Our team continuously optimizes your advertising spend for better results.
Performance Tracking
See exactly how your ads are performing.
DigitalPilot shows you which target accounts actually saw your ads, and whether they came to your site after.
Get clear visibility into campaign performance with detailed reporting. Our team uses these insights to continuously optimize your campaigns for better results.
Frequently Asked Questions
Have questions about DigitalPilot? You've come to the right place. Here are answers to some of the most frequently asked questions about our marketing data platform.
DigitalPilot is a powerful website data platform that allows you to identify the companies and businesses visiting your website. It provides valuable insights into your website traffic, enabling you to turn anonymous visitors into qualified leads and sales opportunities.
DigitalPilot utilizes IP lookup technology to determine the identity of the company or organization associated with each visitor's IP address. This technology allows DigitalPilot to reveal the company information without relying on intrusive form fills or cookies.
DigitalPilot provides detailed information about the companies visiting your website, including the company name, social media links, and firmographic data (such as industry, size, and location). The platform is constantly evolving, and more visitor insights will be added in the future.
Signing up for DigitalPilot is a straightforward process. Simply visit the website and click here to get started for free. You'll be prompted to provide a professional email address and create a secure password for your account.
To begin tracking your website visitors, you'll need to install the DigitalPilot code snippet on your website. This involves copying and pasting a unique JavaScript code snippet immediately after the
<head> element on every page of your website. Your developer can assist with this process, and it's important to ensure that only one code snippet is added to each page.
Within the DigitalPilot platform, you'll find an Add user button, typically located in the top-right corner. From there, you can enter the professional email addresses of your colleagues, allowing them to access the visitor insights and collaborate on lead generation efforts.
Yes, DigitalPilot is designed to work seamlessly with any website platform or technology stack. Since it's a simple JavaScript snippet, it can be easily integrated into websites built using various frameworks, content management systems, or custom-built solutions.
DigitalPilot currently offers a free plan that provides access to the core features of the platform. In the future, paid plans with additional features may be introduced, but the basic functionality of identifying website visitors' companies will remain available at no cost.
DigitalPilot prioritizes privacy and data security. The platform tracks businesses, not individuals, and does not collect personal data about website visitors. Additionally, all page hit data is anonymized and deleted after 8 days. For more detailed information, you can refer to DigitalPilot's Privacy Policy.
The visitor insights provided by DigitalPilot can be leveraged in various ways to enhance lead generation and marketing efforts. These insights allow you to prioritize follow-ups with high-value visitors, craft targeted campaigns, and equip sales teams with valuable information to build rapport and personalize their messaging.
DigitalPilot is designed to work well as a standalone solution, providing valuable visitor insights directly within its platform. However, the team at DigitalPilot recognizes the importance of integrating with other tools and is actively working on developing integrations with popular marketing and sales platforms. This will allow for a seamless flow of data and insights between DigitalPilot and the tools you already use.
By providing detailed insights into the companies visiting your website, DigitalPilot empowers you to optimize your marketing spend effectively. You can uncover which segments of your target audience you're successfully reaching and which segments you're missing. Armed with this information, you can reallocate your marketing budget accordingly, focusing resources on the channels and strategies that yield the highest return on investment (ROI) and boosting your overall marketing effectiveness.
DigitalPilot is a spinoff company founded by Jeffrey Labrecque, a paid media specialist. With a deep understanding of data and analytics, Jeffrey develops innovative strategies across various digital marketing channels, including search, display, and social platforms. His expertise enables clients to expand their reach, accelerate growth, and generate a higher volume of sales-ready leads. DigitalPilot serves as an additional powerful tool in Jeffrey's arsenal, complementing his existing paid media strategies and solutions.