How to Pull Traffic and Lead Reports with the DigitalPilot MCP Server

Who This Is For

Teams doing weekly analytics and demand review.

Key Reporting Tools

• get_report_overview: company-level traffic rows with filters (high_intent, channel, search).
• get_report_channel: grouped channel totals.
• get_report_utm: grouped source/medium/campaign attribution.
• list_leads: paginated lead list with date/source/search filters.
• get_report_dashboard: dashboard summary rollup (if you want top-level KPIs).

Suggested Weekly Review Sequence

1. get_report_channel for top channel trends.
2. get_report_utm for campaign/source attribution.
3. get_report_overview with high_intent: true for account-level opportunities.
4. list_leads to verify lead volume and source mix.
5. get_domain_activities for specific target domains showing intent spikes.

Date Format and Pagination

• Dates are YYYY-MM-DD.
• Most list/report tools support page + limit.
• If results look incomplete, increase limit or iterate pages.

Troubleshooting

• No rows returned: verify date range and whether traffic exists for that window.
• Unexpected totals: compare grouped (channel/utm) vs row-level (overview) output.
• Search not matching: verify domain/email text normalization and partial-match behavior.