How to Create Your DigitalPilot Tag

Step-by-Step Instructions

1. Make Sure You Have a DigitalPilot Account

• If you don’t have an account yet, click here to sign up.
• You must be logged in to create a tag.

2. What Is a Tag?

A tag is a small piece of code that you install on your website to track visitor activity. It helps DigitalPilot collect data for your ABM campaigns.

3. Create a New Tag

You can create a tag from several places:

• Or, click your tag list (top right corner) > “+ Create a new tag” in the dropdown menu.
• Or simply click here to create a tag.

4. Fill Out the Tag Details

You'll be asked to complete a short form. All fields are required:

• Website Name: Enter your company or website name. This helps you easily identify your tags in the dashboard.
• Website Domain: Enter your site’s URL (e.g., example.com — no “https://”). This is useful for excluding internal visits from your reporting.
• Reporting Timezone: Choose the timezone you want your reports to follow. This won’t affect the data collected, only how it’s displayed.
• Vertical: Select the industry category that best describes your business. This is for organizational purposes and doesn’t impact how the tag works.
• Currency: Choose your preferred currency for billing and reporting.

5. Create the Tag

• Once all fields are completed, click “Create”.
• A confirmation window will appear with your unique tag and installation instructions.

6. Install the Tag on Your Website

After creating the tag, you’ll be prompted to install it.

Tips & Best Practices

• Name tags clearly if you manage multiple websites or domains.
• Keep track of your tag code—you can always access it later in your dashboard.
• Install the tag right away to start collecting data as soon as possible.