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How Budget and Billing Works on Pay-As-You-Go

This article explains how budgeting and billing works with DigitalPilot’s Pay-As-You-Go plan. Learn how your spending is calculated, when you're billed, and how to manage your budget effectively.

How Pay-As-You-Go Budgeting Works

With Pay-As-You-Go, you only pay for what you use. All ad campaigns run on prepaid credit. If your balance is low, we'll auto-charge your card $750 every time to keep campaigns active.

Here’s how it works:

  • Set a Budget Cap: You can set a daily or total campaign budget to control your spending.
  • Bidding System: Your ads are placed based on your bid and targeting settings. You’re only charged when impressions.

Tips and Best Practices

  • Review your campaigns weekly to optimize performance and spending.
  • Check your billing email address to ensure you receive payment confirmations and alerts.

Keep your payment method up to date to avoid campaign interruptions.

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