Jeffrey Labrecque | 2026-09-01
Lead Center now shows where every lead stands — and how far they still have to go. Start with a simple pipeline, add the steps that match your sales process, and keep Meta Ads learning from the leads that actually convert.
Stop guessing. See the journey.
Every lead that comes in now has a place in Lead Center. You can see who’s brand new, who’s worth a conversation, who became a customer, and who isn’t a fit — without a spreadsheet on the side.
We start you with a pipeline that just works: New, Qualified, Converted, Unqualified, and Lost. New people land in New automatically. Those five steps stay put so your whole team speaks the same language.
Make it yours
Your sales process isn’t one-size-fits-all. Add the in-betweent matter to you — a demo booked, a proposal sent, a follow-up in motion. Custom steps always sit right where they belong: after someone is qualified, before they convert.
New → Qualified → your steps → Converted → Unqualified → Lost
Add them from Worngs. Rename or reorder your custom steps anytime. The defaults stay locked so the foundation never drifts.
Smarter ads, not just a tidier list
When you move a lead forward, DigitalPilot can tell Meta what happened. Your ads get a clearer picture of who is actually becoming a customer — and who isn’t worth chasing.
Open Lead Center and drag your next lead forward. The pipeline is ready when you are.