Use Cases
Marketing Attribution
Connect campaigns to visiting companies and captured leads.
Connect Visits to Campaigns
Review source, channel, and campaign metadata alongside identified company visits. See which campaigns attract the accounts you want to reach.
Follow Leads to Their Source
Capture website form submissions in Lead Center with available attribution data. Filter by channel and date to understand where leads originate.
Guide Your Next Budget Decision
Compare account engagement and captured leads across campaigns. Use those signals alongside your sales outcomes to decide where to focus your marketing spend.
Ready to see which campaigns drive your leads?
Grow your business with the attribution platform for B2B SMBs, DigitalPilot.
Connect every visit back to the campaign that started it
Identify which companies are on your site—not just page views
Show leadership how marketing dollars turn into pipeline
Built for In-House B2B Marketing Teams
Frequently Asked Questions
Have questions about DigitalPilot? You've come to the right place. Here are answers to some of the most frequently asked questions about our marketing data platform.
DigitalPilot is a powerful website data platform that allows you to identify the companies and businesses visiting your website. It provides valuable insights into your website traffic, enabling you to turn anonymous visitors into qualified leads and sales opportunities.
DigitalPilot utilizes IP lookup technology to determine the identity of the company or organization associated with each visitor's IP address. This technology allows DigitalPilot to reveal the company information without relying on intrusive form fills or cookies.
DigitalPilot provides detailed information about the companies visiting your website, including the company name, social media links, and firmographic data (such as industry, size, and location). The platform is constantly evolving, and more visitor insights will be added in the future.
Signing up for DigitalPilot is a straightforward process. Simply visit the website and click here to get started for free. You'll be prompted to provide a professional email address and create a secure password for your account.
To begin tracking your website visitors, you'll need to install the DigitalPilot code snippet on your website. This involves copying and pasting a unique JavaScript code snippet immediately after the
<head> element on every page of your website. Your developer can assist with this process, and it's important to ensure that only one code snippet is added to each page.
Within the DigitalPilot platform, you'll find an Add user button, typically located in the top-right corner. From there, you can enter the professional email addresses of your colleagues, allowing them to access the visitor insights and collaborate on lead generation efforts.
Yes, DigitalPilot is designed to work seamlessly with any website platform or technology stack. Since it's a simple JavaScript snippet, it can be easily integrated into websites built using various frameworks, content management systems, or custom-built solutions.
DigitalPilot offers three plans. DigitalPilot Core is free and retains your data for 60 days — a great way to get started. DigitalPilot Pro extends retention to 14 months, giving you over a year of history to spot trends and revisit past leads. DigitalPilot Max retains your data forever, so you never lose a signal no matter how far back you need to look. You can upgrade directly from your workspace settings.
DigitalPilot prioritizes privacy and data security. The platform focuses on identifying the businesses visiting your website. Personal data about individual visitors may be collected if that feature is enabled in your workspace settings. How long your data is retained depends on your plan — 60 days on DigitalPilot Core, 14 months on DigitalPilot Pro, and forever on DigitalPilot Max. For more detailed information, you can refer to DigitalPilot's Privacy Policy.
The visitor insights provided by DigitalPilot can be leveraged in various ways to enhance lead generation and marketing efforts. These insights allow you to prioritize follow-ups with high-value visitors, craft targeted campaigns, and equip sales teams with valuable information to build rapport and personalize their messaging.
DigitalPilot is designed to work well as a standalone solution, providing valuable visitor insights directly within its platform. However, the team at DigitalPilot recognizes the importance of integrating with other tools and is actively working on developing integrations with popular marketing and sales platforms. This will allow for a seamless flow of data and insights between DigitalPilot and the tools you already use.
By providing detailed insights into the companies visiting your website, DigitalPilot empowers you to optimize your marketing spend effectively. You can uncover which segments of your target audience you're successfully reaching and which segments you're missing. Armed with this information, you can reallocate your marketing budget accordingly, focusing resources on the channels and strategies that yield the highest return on investment (ROI) and boosting your overall marketing effectiveness.
DigitalPilot is a spinoff company founded by Jeffrey Labrecque, a paid media specialist. With a deep understanding of data and analytics, Jeffrey develops innovative strategies across various digital marketing channels, including search, display, and social platforms. His expertise enables clients to expand their reach, accelerate growth, and generate a higher volume of sales-ready leads. DigitalPilot serves as an additional powerful tool in Jeffrey's arsenal, complementing his existing paid media strategies and solutions.