# DigitalPilot

> DigitalPilot is the attribution platform for B2B SMBs. It identifies the companies visiting your website without cookies or form fills, connects those visits back to the campaigns that drove them, and shows which ads actually create pipeline.

DigitalPilot is a Canadian B2B marketing platform at https://www.digitalpilot.app. Install a JavaScript tag on your site to start collecting visitor intelligence. Company identification uses privacy-safe IP-to-company lookup, not cookies.

How it works: run campaigns anywhere → people click and visit your site → DigitalPilot identifies which companies visited (by IP) → those visits are connected to the original campaign → you see Campaign → Visit → Outcome.

Pricing is in CAD. Core is free with 2 months of data retention. Pro is $39/month with 14 months of retention plus the DigitalPilot and Google Ads MCP servers. Max is $99/month with indefinite retention, API access, and Zapier/Make integrations. Optional add-ons include managed ABM advertising ($1,100/month) and custom pay-per-lead or pay-per-appointment programs.

The logged-in product lives under `/dp/` and is not intended for crawlers. Prefer the public pages below, the Help Center, and the API reference.

## Platform

- [Home](https://www.digitalpilot.app/): Attribution for B2B SMBs — which campaigns actually drive leads.
- [Visitor Intelligence](https://www.digitalpilot.app/visitor-intelligence): Identify companies on your website and attribute visits to campaigns, sources, and touchpoints.
- [Lead Center](https://www.digitalpilot.app/lead-center): Capture, filter, and export leads from website forms and Meta Ads with attribution data.
- [B2B Advertising](https://www.digitalpilot.app/b2b-advertising): Managed display ads that reach only your target accounts.
- [Growth Solutions](https://www.digitalpilot.app/solutions): Managed ABM advertising, pay-per-lead, and pay-per-appointment.
- [Pricing](https://www.digitalpilot.app/pricing): Core, Pro, and Max plans plus growth add-ons.
- [About](https://www.digitalpilot.app/about-us): Why DigitalPilot exists and who it is built for.

## Features

- [Unlimited Accounts](https://www.digitalpilot.app/features/unlimited-accounts): No cap on identified companies.
- [Intent Signals](https://www.digitalpilot.app/features/intent-signals): Detect buying intent from on-site engagement.
- [Account-based Marketing](https://www.digitalpilot.app/features/account-based-marketing): Alerts when target accounts visit your site.
- [Visitor Identification](https://www.digitalpilot.app/features/website-visitor-deanonymization): Cookie-less company identification via reverse IP lookup.

## Integrations

- [MCP Server](https://www.digitalpilot.app/mcp-server): Connect AI assistants to DigitalPilot reporting, leads, webhooks, and Google Ads.
- [API](https://www.digitalpilot.app/api): REST API, webhooks, and IP-to-company lookup.
- [API Reference](https://digitalpilot.readme.io/): Full REST API documentation.
- [Zapier](https://zapier.com/apps/digitalpilot/integrations): Automate DigitalPilot workflows in Zapier.
- [Make](https://www.make.com/en/integrations/digitalpilot): Automate DigitalPilot workflows in Make.

## Help Center

- [Help Center](https://www.digitalpilot.app/support/): Browse setup, reporting, integrations, and MCP guides.
- [What is DigitalPilot?](https://www.digitalpilot.app/support/what-is-digitalpilot): Product overview.
- [Create your tag](https://www.digitalpilot.app/support/how-to-create-your-tag): Create a workspace tracking tag.
- [Install the tracking script](https://www.digitalpilot.app/support/how-to-tracking-script-manually): Add the snippet to your HTML.
- [WordPress plugin](https://www.digitalpilot.app/support/installing-tracking-code-wordpress-plugin): Install via the official plugin.
- [Google Tag Manager](https://www.digitalpilot.app/support/installing-tracking-code-google-tag-manager): Auto-install the tag in GTM.
- [Understanding your reports](https://www.digitalpilot.app/support/understanding-your-reports): Dashboard, Channel, UTM, and Target Account reports.
- [Lead Center](https://www.digitalpilot.app/support/lead-center): Capture emails from site forms and Meta Ads.
- [Slack notifications](https://www.digitalpilot.app/support/install-slack): Daily digests, high-intent, target account, and lead alerts.
- [MCP user guide](https://www.digitalpilot.app/support/digitalpilot-mcp-user-guide): Use the DigitalPilot MCP server from an AI assistant.

## Optional

- [Sign up](https://www.digitalpilot.app/signup): Create a free account.
- [Request a demo](https://www.digitalpilot.app/demo): Talk to the DigitalPilot team.
- [Contact](https://www.digitalpilot.app/contact): Questions, support, and ideas.
- [Companies directory](https://www.digitalpilot.app/companies): Browse popular companies tracked by DigitalPilot in Canada and the United States.
- [Product updates](https://www.digitalpilot.app/updates/): Latest features and improvements.
- [UTM Builder](https://www.digitalpilot.app/utm-builder): Free tool to create campaign UTM parameters.
- [CPM Calculator](https://www.digitalpilot.app/cpm-calculator): Free tool to calculate advertising CPM.
- [Status](https://status.digitalpilot.app): Service status.
- [Terms of Service](https://www.digitalpilot.app/legal/terms)
- [Privacy Policy](https://www.digitalpilot.app/legal/privacy)
- [Cookie Policy](https://www.digitalpilot.app/legal/cookies)